Recently, a new Makeup Forever campaign was launched in an effort to promote the brand's Aqua XL Color Collections.
The first collection that's promoted by Kehlani is the 24HR Lasting Athleisure Makeup line, which consists of liquid eyeliners and Color Paints, which are waterproof and incredibly vivid, with hues that range from black to bright yellow available. The Color Paint eye shadows come in 15 different shades, have a creamy formula, and come packaged in small tubes -- making them perfect for boosting looks with a pop of color that won't smudge.
The liquid eyeliners on the other hand come in 20 different shades and have tapered tips so that consumers can get precise lines. The new Makeup Forever collection is expected to drop sometime in May 2017.
Bold Singer-Starring Makeup Campaigns
This New Makeup Forever Campaign Features R&B Star Kehlani
Trend Themes
1. Aqua XL Color Collections - Disruptive innovation opportunity: Creating long-lasting, waterproof makeup products that offer a wide range of vibrant and bold colors.
2. 24HR Lasting Athleisure Makeup Line - Disruptive innovation opportunity: Introducing makeup products specifically designed for active individuals, ensuring it can withstand sweat and movement while still providing long-lasting color.
3. Liquid Eyeliners and Color Paints - Disruptive innovation opportunity: Developing new packaging and applicator designs for eyeliners and eyeshadows, offering precise application and easy portability.
Industry Implications
1. Beauty & Cosmetics - Disruptive innovation opportunity: Creating game-changing makeup products that cater to the needs of modern consumers.
2. Fashion & Apparel - Disruptive innovation opportunity: Collaborating with makeup brands to create complementary products that enhance fashion looks.
3. Retail - Disruptive innovation opportunity: Implementing interactive displays and digital technologies to elevate the in-store shopping experience for makeup customers.