As more consumers seek vegan food options, they are also searching for vegan skincare and beauty products -- which has inspired a renowned makeup brand, Dermablend, to commit to a fully vegan product line. The brand was founded by dermatologist Craig Roberts in 1981 and is known by consumers for its high-quality makeup products.
To achieve this vegan commitment, Dermablend partnered with animal-rights group People for the Ethical Treatment of Animals (PETA) to certify that is ingredients and manufacturing process are all free of animal products and cruelty-free. Dermablend now has 13 non-animal ways to effectively test its makeup products.
"Joining PETA’s list of cruelty-free brands is a clear symbol of Dermablend Professional’s commitment to animal welfare and a world without animal testing," Malena Higuera, General Manager at Dermablend Professional, said.
Vegan Makeup Brand Commitments
Makeup Brand Dermablend Announced Its Products Will Now Be Vegan
Trend Themes
1. Vegan Skincare Products - Opportunities for brands to develop a fully vegan skincare line as consumers seek cruelty-free and animal product-free options.
2. Cruelty-free Certification - The rise of ethical consumerism creates an opportunity for brands to partner with organizations like PETA to certify that their products are cruelty-free.
3. Non-animal Testing Methods - The demand for non-animal testing methods in the beauty industry presents an opportunity for brands to innovate and develop new testing techniques.
Industry Implications
1. Skincare - The skincare industry can capitalize on the growing demand for vegan and cruelty-free products by developing new lines that meet consumer preferences.
2. Makeup - Makeup brands can differentiate themselves by obtaining cruelty-free certifications and offering a fully vegan makeup range.
3. Beauty - The beauty industry has the potential to disrupt traditional practices by exploring and implementing non-animal testing methods for product development.