Imprint label Maketto dropped its latest seasonal range for Spring/Summer 2018 with a strong inspiration drawn from local Washington artists. The brand itself is based out of the heart of Washington D.C. and it is a name that blends together a retail space, restaurant and a cafe all at once. The community marketplace and lifestyle brand introduced its 'Community' collection and it is comprised of many different streetwear options for the warmer seasons.
The collection focuses on basic silhouettes such as t-shirts, hoodies and coach jackets. A standout item from the range is definitely the coach jacket in a tonal red color, which is inspired by the local artists in the community. The color palette boasts hues of white, gray and red, with every item adorned with Maketto's signature branding details.
Locally Inspired Streetwear
Maketto Drew Inspiration from the Northeast DC Community for SS18
Trend Themes
1. Local Inspiration - Opportunities to create products and services that are uniquely inspired by and tailored to local communities.
2. Community Collaborations - Opportunities to collaborate with local artists, designers, and creatives to create unique and authentic collections.
3. Lifestyle Branding - Opportunities to create multi-faceted brands that blend retail, dining, and other experiences into one cohesive lifestyle offering.
Industry Implications
1. Streetwear - Streetwear brands can draw inspiration from local communities and collaborate with local artists to create unique and authentic collections that resonate with consumers.
2. Hospitality - Hospitality brands can leverage their physical spaces and expertise to create lifestyle brands that blend retail, dining, and other experiences for consumers.
3. Art and Design - Local artists and designers can partner with brands to create unique collections and showcase their work to new audiences through collaborations.