Antiquated Couture Boutiques

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The New Maison Margiela San Francisco Uses Imagery from Past Designs

The opening of the Maison Margiela San Francisco boutique marks the second retail location for the French fashion house in California, with the initial located in Beverly Hills.

A stunning Maiden Lane location, the new storefront is next to a historic Frank Lloyd Wright building and boasts intricate details like antique mannequins and old pictures frames hung in reverse that help maintain the brand's iconic imagery in the tech-infused city. The interior of this sprawling retail space was entirely conceived and executed by the Margiela team.

The luxurious space is 2,900-square-feet with charismatic oak floors, leather-wrapped handrails and features plenty of references to the brand's past collections. The Maison Margiela San Francisco includes men's and women's ready-to-wear lines in addition to a classic selection of accessories and footwear.
Trend Themes
1. Tech-infused Boutiques - Opportunity for brands to incorporate modern technology and imagery to create unique retail experiences.
2. Historically Influenced Designs - Brands can leverage past designs and references to create a sense of nostalgia and appeal to consumers.
3. Luxurious Retail Spaces - There is a market for high-end, opulent retail spaces that provide a unique shopping experience.
Industry Implications
1. Fashion Retail - Fashion retailers can explore incorporating tech-infused elements and historical references into their stores to attract customers.
2. Interior Design - Interior designers can specialize in creating luxurious retail spaces that enhance the overall brand experience.
3. Accessories and Footwear - Brands in the accessories and footwear industry can capitalize on the trend of incorporating historical influences and references into their products.

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