The Maison Kitsune Spring/Summer 2013 lookbook takes you on a California adventure. The youthful and contemporary photographs feature a hip young couple as they cruise the streets of Los Angeles.
The chic shoot was photographed by the talented Brad Elterman, featured art direction from Andre Saraiva and highlights the upcoming men's and women's collections. The series is meant to have a postcard feel to it and was mainly shot at the famous hotel Chateau Marmont. The iconic hotel is the perfect backdrop for the lookbook and gives the collection a youthful and lavish tone. Fantastic hipster looks from the collection include monochromatic striped hoodies, vintage-inspired cropped blouses, plaid short and blazer combos and a plethora of tropical patterned button-ups.
The Maison Kistune Spring/Summer 2013 collection is hip and the lookbook is the ultimate Californian getaway.
Californian Hipster Lookbooks
The Maison Kitsune Spring/Summer 2013 Collection Gets Coastal
Trend Themes
1. California Adventure - Explore the trend of fashion lookbooks taking consumers on virtual journeys to different locations.
2. Youthful and Contemporary - Embrace the trend of incorporating young and modern aesthetics in fashion advertising.
3. Postcard Feel - Take part in the trend of creating visual content that evokes a nostalgic and travel-inspired vibe.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Develop interactive virtual reality lookbooks that allow consumers to virtually try on clothes.
2. Advertising - Disruptive innovation opportunity: Use augmented reality technology to create immersive digital campaigns that transport users to different locations.
3. Travel and Tourism - Disruptive innovation opportunity: Collaborate with fashion brands to create destination-inspired experiences that combine fashion and travel.