Maison Kitsuné has teamed up with the Japanese activewear brand 'and wander' on the stylish, yet high-performance 'Maison Kitsuné x and wander' collection.
The collaborative collection combines Maison Kitsuné's high-fashion French design with the function of and wander's high-performance pieces. The result is a thoughtfully design collection that pairs pastels with functional elements like reflective, water-repellent nylon and strategically placed zippers. For instance, there are breezy cotton button-down shirts with pockets for all your hiking needs. There are also roomy joggers that are easy to move in, but also boast a stylish utilitarian look.
The new Maison Kitsun x and wander' collection will pre-launch ly on March 4th in Paris and Tokyo. The collection will then be available globally on March 8th from Maison Kitsune and and wander’s online stores.
High-Fashion Outerwear Lines
The Maison Kitsuné X and Wander Collab Combines Fashion and Function
Trend Themes
1. Fashion-function Hybrids - There is a growing trend towards combining high-fashion design with functional features. Businesses could explore opportunities to collaborate with brands from different industries to create hybrid products.
2. Athleisure Wear - Athleisure wear continues to be popular among consumers who seek comfort and style in their daily wear. Companies can leverage this trend by designing clothes that are both functional and fashionable.
3. Sustainable Performance Wear - As consumers become increasingly eco-conscious, there is an opportunity for businesses to create and promote sustainable performance wear made from eco-friendly materials such as recycled polyester and organic cotton.
Industry Implications
1. Fashion - Fashion brands can collaborate with companies in industries such as activewear and outdoor gear to create hybrid products that combine high-fashion design with functional features.
2. Activewear - Activewear companies can partner with high-fashion brands to create stylish, functional, and sustainable performance wear that appeals to consumers looking for both style and functionality.
3. Outdoor Gear - Outdoor gear companies can explore collaboration opportunities with fashion brands to create functional outdoor wear that is also stylish and eco-friendly.