Maison Kitsuné, a French fashion brand that was first conceived back in 2002, recently released an editorial that promotes the many different styles that are available as a part of its pre-Fall 2017 collection.
It's reported that many of the pieces were inspired by American superheroes, however the way in which this is executed is rather abstract -- with accents like New York's iconic skyline said to channel them. All of the garments from the Maison Kitsuné collection are modeled on a single female muse, who poses in front of vintage-style pop art backgrounds. This gives the images a unique appearance that helps the apparel to standout, while also helping to maintain a minimalist aesthetic.
Ensembles are diverse, as frilly dresses and shirts, masculine polka-dot suits and simplistic athletic wear are all included -- making for an expansive collection that has broad appeal.
American Superhero-Inspired Editorials
The Pre-Fall Maison Kitsuné Collection Has a Vintage Look
Trend Themes
1. Superhero-inspired Fashion - Opportunities for fashion brands to incorporate abstract interpretations of pop culture references into their designs.
2. Minimalist Fashion Photography - The potential for brands to create unique and visually appealing marketing materials by using vintage-style pop art backgrounds in their photo shoots.
3. Gender-neutral Fashion - The expansion of fashion collections to include a diverse array of styles, including both frilly dresses and masculine suits, to appeal to a wider range of consumers.
Industry Implications
1. Fashion - Incorporating abstract interpretations of pop culture references into designs, creating unique marketing materials through photo shoots, and expanding collections to include diverse styles could all disrupt the fashion industry.
2. Entertainment - The success of superhero-inspired fashion collections highlights the potential for entertainment companies to collaborate with fashion brands to create co-branded collections based on popular franchises.
3. Advertising - The use of vintage-style pop art backgrounds in fashion photography presents unique opportunities for advertising agencies to create visually appealing and memorable campaigns for their clients.