Felipe Hoyos photographed Daniela Giraldo for the latest Mai Petite lookbook.
The collection and the photographs were inspired by the female form. Laura Salazar styled Giraldo in delicate, romantic pieces that focus on emphasizing the natural beauty of a woman's curves. Whether it's unfinished lace or high-waisted florals, each piece is whimsical and beautiful. Makeup artist Maria Andrea Sanchez complemented the intimate looks with glossy pink lips and dark eyes.
Giraldo effortlessly takes on the role of the coquette. With a full-lipped pout and flirtatious peek-a-boo glances, she completely fulfills the erotic fantasy that the lingerie brand is attempting to articulate with this collection. Giraldo seduces the camera, and the viewer, completely with her sultry energy.
Romantic Lingerie Lookbooks
The Mai Petite Lookbook Tells a Romantic Tale
Trend Themes
1. Romantic Lingerie Lookbooks - The rise of romantic lingerie lookbooks presents an opportunity for brands to showcase their products in a more artistic and aesthetically pleasing way, while also tapping into the growing demand for body positivity and diversity in fashion.
2. Emphasis on Natural Beauty - The trend of emphasizing the natural beauty of a woman's curves is an opportunity for lingerie brands to shift away from the traditional oversexualized and unrealistic depictions of women's bodies, and celebrate diversity and inclusivity.
3. Interactive E-commerce - An opportunity for the lingerie industry to create more interactive and immersive e-commerce experiences, allowing customers to virtually try on different styles and sizes, and creating a more seamless and enjoyable shopping experience.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can take advantage of the trend toward more romantic lingerie lookbooks by tapping into customer desires for collections that celebrate body positivity and diversity.
2. Beauty - The beauty industry can capitalize on the trend toward natural and minimal makeup looks that emphasize the natural beauty of women's curves and bodies, highlighting products that complement the romantic and intimate aesthetic.
3. E-commerce - E-commerce companies in the lingerie industry can leverage interactive virtual try-ons and other innovative technologies to enhance the online shopping experience and increase customer conversion rates.