Danish born London-based photographer Mads Perch is a commercial, style, fashion, editorial and music photographer who has created a series of photographs that drastically showcases his talent. In this particularly brief spread, Perch accentuates his forte with a smashing autumn photo spread for a nightclub in London, Fabric.
On his photography style, he states he "encompasses clean, crisp, fresh and beautifully understated portraiture to more vivid imagery imbued with ‘vibrancy, attitude and a healthy dose of color." His Autumn photography has further reinforced his tendency towards cleanliness, freshness and beauty. Basing his photographs around a simple concept; the effect is an understated breakthrough of boundaries unseen with our eyes. The brief yet powerfully photographed series only has four pictures, but the result is an understated effect as well as an intensifying one.
Surrealistic Monochromatic Photography
Mads Perch's Work Perfectly Captured Monochrome Surrealism
Trend Themes
1. Monochromatic Photography - The trend of monochromatic photography is disrupting traditional colored photography by highlighting the beauty of simplicity and clean lines.
2. Surrealism - The prevalence of surrealism in photography is disrupting traditional portraiture by exploring the role of imagination and fantasy in capturing the essence of a subject.
3. Minimalism - The trend of minimalism in photography is disrupting traditional cluttered and busy compositions by highlighting the power of negative space and clean lines.
Industry Implications
1. Art and Design - The art and design industry has a disruptive innovation opportunity to create new technologies that can simplify the process of creating monochromatic and surrealistic photographs.
2. Fashion and Retail - The fashion and retail industry has a disruptive innovation opportunity to showcase their product lines with minimalistic monochromatic photography that highlights the beauty of simplicity.
3. Nightlife and Entertainment - The nightlife and entertainment industry has a disruptive innovation opportunity to create more immersive and surreal experiences for their customers by incorporating monochromatic and surrealistic photography and art installations.