The Vans 'Made For The Makers' Collection has been created by the brand to provide creative professionals with access to their favorite sneakers with a simple aesthetic. Coming in an all-black color scheme, the collection consists of familiar styles like the 'Sk8-Hi Reissue UC,' 'Authentic UC,' 'Old Skool UC' and 'Classic Slip-On UC.' Each one is crafted with a mix of suede, canvas and leather to create a sneaker that is casual yet contemporary enough to be worn out after work without looking drab.
The Vans 'Made For The Makers' Collection puts a vulcanized lugged outsole on each sneaker for increased traction and identifies the increased need for familiar products for Millennials with an adult-focused overhaul. As Millennials become the dominant force in the work industry, we'll likely continue to see more products and solutions be created to satisfy their preferences.
Creative Professional Sneakers
The Vans 'Made For The Makers' Collection Offers Maximum Comfort
Trend Themes
1. Professional Sneakers - The rise of the gig economy and flexible work arrangements present an opportunity for traditional dress shoes to be replaced with comfortable and stylish professional sneakers.
2. All-black Aesthetic - The popularity of minimalism and simplicity in design creates a demand for products with an all-black color scheme that can be worn in both professional and casual settings.
3. Increased Traction - The need for safety and comfort in the workplace pushes for innovative solutions in footwear such as increasing the traction of shoes typically worn by creative professionals.
Industry Implications
1. Fashion Industry - The fashion industry can invest in creating stylish and functional professional sneakers for the modern workers who are looking for comfortable and versatile pieces.
2. Technology Industry - The technology industry can capitalize on the growing trend of professional sneakers by innovating in areas such as smart footwear that adapts to different work environments or providing on-demand personalized shoe recommendation systems.
3. Retail Industry - Retail companies can leverage the rise of Millennial workers by providing more products and a better customer experience that caters to their preferences, such as having accessible online shopping and collaborations with like-minded brands.