Melbourne, Australia based model-cum-photographer Macushla Burke is a young shutterbug with an eye for capturing an understated sensuality that many photographers cannot. For her latest shoot, Macushla Burke takes Australian model Christina Dietze to the beach to capture the mood of a slow-paced, lonely day near the water.
The shoot features Dietze dressed in a series of loose fitting, boho-chic ensembles that do a great job of accentuating her thin body. Her outfits alternate between holed ponchos, a white button down, and sensual bikini bottoms and a fedora.
Macushla Burke does a fantastic job of letting the location and her model tell the stoory of the shoot, which has personal feelings attached to it. "This fashion story conjures up a lot of feelings for me," she told the Ben Trovato Blog. "As well as encompassing one of my favourite albums when I was growing up. It reminds me of broken hearts, teenage angst, rebellion, wandering aimlessly with beauty in solitude."
Macushla Burke does a great job of encompassing all of those themes in Dietze's booze-assisted beach jaunt.
Implications - One of the most important elements of an advertising campaign is how memorable it is. One of the easiest ways for a company to create a memorable advertisement is by relying on sexually charged advertising to propel the movement. By featuring an ad with overt sexual content, the ad campaign will attract immediate interest and brand awareness from consumers and critics of the ad's content.
Oceanside Summer Shoots
Macushla Burke Captures Christina Dietze Alone on a Beach
Trend Themes
1. Understated Sensuality Photography - The trend of capturing understated sensuality in fashion and editorial photography presents opportunities for disruptive innovation in the beauty, fashion, and media industries.
2. Boho-chic Fashion - The trend of loose fitting, boho-chic ensembles in fashion presents opportunities for disruptive innovation in the clothing and accessories industries.
3. Memorable Advertising Without Overt Sexual Content - The trend of creating memorable advertising without relying on sexually charged content presents opportunities for disruptive innovation in the advertising and marketing industries.
Industry Implications
1. Beauty - The beauty industry can innovate by incorporating understated sensuality in their marketing and branding strategies.
2. Fashion - The fashion industry can innovate by embracing the boho-chic trend and offering a wider range of loose fitting, comfortable and stylish clothing and accessories.
3. Media - The media industry can innovate by featuring more editorial and fashion photography that captures understated sensuality rather than relying on overtly sexual content.