This macro video inspires sensory engagement with beautiful imagery of bubbles viewed from close up.
The creator of the macro video, artist Stereokroma, says that the goal of the piece was to inspire ASMR in the viewer. ASMR stands for autonomous sensory meridian response. The term describes a pleasurable physical sensation experience in response to visual stimuli. Although the phenomenon is unverified by science, there is much anecdotal evidence to support its existence. By viewing this macro video and listening to its soundtrack of interpretive music, Stereokroma hopes that his audience will be able to understand it first-hand.
The macro videography alone is impressive -- the creation of this artistic piece wouldn't have been possible without the technology available to us in the present day.
Iridescent Bubble Films
This Macro Video Makes Beautiful Art Out of Close-Up Soap Bubbles
Trend Themes
1. Macro Videography - There is potential for using macro videography in various industries (e.g. film, advertising, documentaries) for creating sensory experiences through close-up views.
2. Asmr-driven Art - There is an opportunity for artists to tap into the growing popularity of ASMR and create more works of art that are specifically designed to elicit that sensory response.
3. Multisensory Marketing - With the trend of sensory-seeking experiences, there is an opportunity for companies to create multisensory marketing campaigns that appeal to consumers through all their senses, including visual stimuli like macro videography and interpretive music.
Industry Implications
1. Art and Design - Artists and designers can benefit from incorporating macro videography and ASMR techniques into their works, creating sensory experiences that engage the viewer in new ways.
2. Film and Television - Macro videography could be utilized in film and television to create new perspectives on scenes and objects, and to create immersive visual experiences for viewers.
3. Advertising - Companies can use multisensory marketing campaigns that incorporate macro videography and ASMR techniques to create memorable and immersive advertisements that connect with consumers on a deeper level.