Iced Pumpkin Coffees

Dunkin' Donuts is Offering a Pumpkin Macchiato Drink in Celebration of Fall

In celebration of the fall season, cafe eatery Drunkin' Donuts has added a new pumpkin-flavored beverage to its menu with the Pumpkin Macchiato drink. The beverage is severed either cold or hot and offers a refreshing addition of sweet pumpkin alongside a rich cold brew.

A cafe macchiato is traditionally an espresso coffee with a limited amount of foam milk added so that the espresso flavorfully comes through in taste. The Pumpkin Macchiato features a similar base topped with steamed milk, a double shot of espresso and a shot of pumpkin flavoring. Consumers can order the drink either as a pipping hot drink or cold and poured over ice. This is a great example of brands remixing staple menu drinks to tailor them for various holidays with seasonal flavors.
Trend Themes
1. Seasonal Drink Offerings - Brands can increase business and customer engagement by creating seasonal versions of their staple menu items.
2. Pumpkin Flavor Trend - There is an opportunity for businesses to explore other ways to incorporate pumpkin flavor into their products beyond typically associated products like pies.
3. Cold Brew Coffee - Cold brew coffee is becoming increasingly popular with coffee drinkers, presenting an opportunity for businesses to experiment with different flavors and promotions.
Industry Implications
1. Food and Beverage - Food and beverage companies can capitalize on seasonal offerings and flavors by adding limited-time menu items to their line-up, attracting repeat customers.
2. Coffee Shops and Cafes - Coffee shops and cafes can take advantage of the growing popularity of cold brew coffee and try out new flavors to keep customers coming back.
3. Marketing and Advertising - Marketing and advertising firms can collaborate with food and beverage companies to develop creative and effective strategies to promote seasonal offerings and drive sales.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES