MAC Cosmetics is launching a new ‘Hyper Real’ skincare line inspired by the brand’s "deep understanding of skin care in relation to makeup." The ‘Hyper Real’ lineup features three unique products that help prep and prepare the skin for makeup application without irritating sensitive areas or causing breakouts. The line features the ‘Hyper Real Fresh Canvas Cleansing Oil,’ the ‘Hyper Real Serumizer Skin Balancing Hydration Serum,’ and the ‘Hyper Real SkinCanvas Balm Moisturizing Cream.’
Advertised as "science-backed, makeup artist-approved," ‘Hyper Real’ contains hyaluronic acid, niacinamide, ceramides, and Japanese peony extract to promote healthy, vibrant skin while accommodating any makeup products applied on top.
"I love how all three products provide instant smoothness on their own, but when they are combined together, it’s magical!" said Rumiko Ikeda Harris, MAC senior artist, Japan. "For drier skin types or skin that needs an extra boost of soothing hydration, I like to blend Hyper Real SkinCanvas Balm on top of Hyper Real Serumizer."
Hydrating Skincare-Makeup Hybrids
MAC Cosmetics Debuts a Nourishing Skincare and Makeup Prep Line
Trend Themes
1. Skincare-makeup Hybrids - The rising trend of skincare-makeup hybrids creates opportunities for companies to develop innovative products that combine the benefits of both makeup and skincare to provide a seamless and efficient beauty routine.
2. Science-backed Beauty Products - The trend towards using science-backed ingredients in beauty products presents an opportunity for companies to differentiate themselves and create trust with consumers by using clinically proven ingredients in their products.
3. Hydrating Skincare Products - The increasing demand for skincare products that provide hydration and nourishment presents an opportunity for companies to create innovative products that meet the needs of consumers with different skin types and concerns.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can capitalize on the trend of skincare-makeup hybrids by developing and launching new products that cater to consumers' needs for efficient and effective beauty routines.
2. Health and Wellness - The health and wellness industry can leverage the trend towards science-backed beauty products by creating new products and services that focus on promoting healthy skin and overall well-being.
3. Retail and E-commerce - The rise of the demand for hydrating skincare products presents opportunities for retail and e-commerce companies to expand their offerings and cater to consumers' changing needs by stocking and promoting innovative skincare products.