Asian betting company M88 Mansion has partnered with 335CauGiay (335CG), a Vietnamese esports organization known for its competitive CS:GO roster. The partnership will focus on bolstering 335CG’s digital presence, with M88 serving as the largest sponsor of the esports team.
The 335CG CS:GO roster was established in 2020, and regional success has been its primary focus. The team famously won the Vikings Gaming Pro League and qualified for the International Esports World Championship in Bali, Indonesia.
"M88 Mansion is more than ecstatic to welcome Vietnam’s most successful CS:GO team to our family. We would like to support them in their endeavours this year and beyond. At the same time, this partnership helps in growing our esports portfolio," said Alan Wafer, M88 Mansion’s Head of Business Operations.
Marketing-Focused Esports Deals
Gambling Site M88 Mansion Partners with Vietnamese Esports Team
Trend Themes
1. Marketing-focused Esports Sponsorship - Companies are partnering with esports teams to support their digital presence and sponsorship in the growing competitive market.
2. Regional Esports Promotion - Regional esports sponsorships are becoming more prevalent and can be used to explore new fan-bases and markets.
3. Digital Sponsorship for Sports Teams - Esports teams are being sponsored by digital providers to raise their online presence.
Industry Implications
1. Esports Industry - Esports companies can leverage marketing-focused partnerships with financial and digital companies to succeed in the growing competitive market.
2. Digital Marketing Industry - Digital marketing industries can leverage regional esports sponsorships to promote their products and explore new markets.
3. Gaming Industry - Esports teams can use digital sponsorship to obtain additional revenue streams.