It is important to keep food as fresh as possible not only to avoid potential health hazards, but also to lessen food waste; enter the M Wrap ad campaign. These M Wrap print ads show that it will keep your food as fresh as if the animal’s original skin were protecting it.
Conceived and executed by Bangkok-based ad agency Creative Juice\g1 (tbwa), the M Wrap ad campaign may seem a little morbid, but the message is sent loud and clear: M Wrap’s plastic wrap acts like a second, artificial skin that will keep your meat lasting longer.
The M Wrap campaign features art direction by Anchalika Ketwattanachai and Thirasak Tanapatanakul and photography by Anuchai Secharunputon and Nok Pipattungkul.
Skin-Stretching Campaigns
The M Wrap Print Ads Show that this Plastic Wrap Keeps Food Fresh
Trend Themes
1. Eco-friendly Packaging - Disruptive innovation opportunity: Develop sustainable alternatives to plastic wrap for keeping food fresh.
2. Health-conscious Consumers - Disruptive innovation opportunity: Create products and solutions that cater to the growing demand for fresh and healthy food options.
3. Creative Advertising Campaigns - Disruptive innovation opportunity: Explore unique and unconventional ways to communicate the benefits of a product or service.
Industry Implications
1. Packaging - Disruptive innovation opportunity: Transform the packaging industry by introducing eco-friendly and sustainable materials for food preservation.
2. Food and Beverage - Disruptive innovation opportunity: Capitalize on the health-conscious consumer trend by offering fresh and nutritious food and beverage products.
3. Advertising and Marketing - Disruptive innovation opportunity: Revolutionize advertising campaigns by embracing creativity and pushing boundaries in messaging and visuals.