Lycored, a wellness brand that's known for its scientifically focused products, recently hosted a pop-up to familiarize members of the media, as well as its own clients, with some of its latest research.
The pop-up, called 'Cycle of Glow,' was hosted in New York's bustling Soho district, and allowed attendees to make their way through a variety of banners that highlighted different 'Love Letters' written by real people to express what they think is most beautiful about themselves. These Love Letters, which speak to the idea of inner beauty, worked well with the brand's new product: a line of digestible skincare supplements that are as healthy as they are effective.
The product launch was paired with the unveiling of the brand's #rethinkbeautiful campaign, which saw the release of 'littleglow,' an app that aims to help users find inspiration and breakdown instances of self doubt.
Educational Skincare Pop-Ups
Lycored's 'Cycle of Glow' Event Highlighted Its Latest Research
Trend Themes
1. Digestible Skincare - The trend of digestible skincare supplements presents opportunities for developing innovative products that promote both beauty and wellness.
2. Inner Beauty - The trend of celebrating inner beauty opens avenues to create products and campaigns that focus on self-acceptance and self-love.
3. Inspirational Apps - The trend of apps designed to boost inspiration and combat self-doubt offers possibilities for developing engaging digital platforms that empower users.
Industry Implications
1. Wellness - The wellness industry can explore innovative products and campaigns that combine skincare and nutrition for holistic beauty solutions.
2. Beauty - The beauty industry can leverage the concept of inner beauty to create inclusive product ranges and promote self-acceptance in a diverse market.
3. Technology - The technology industry can develop apps and digital platforms that foster inspiration, self-reflection, and personal growth to support mental well-being.