Zola Nombona is launching a new inclusive shapewear brand called LXVE. Offerings include briefs, butt-lifting tights, underwear, and bodysuits. The actress hopes to create shapewear for women of all sizes, eventually aiming to become a household name. Product and campaign images feature women of all shapes and sizes showcasing the universality of the range. Items arrive in multiple neutral tones, including black, beige, and white.
Nombona joins the list of celebrities and influencers that have dabbled in shapewear, including Kim Kardashian, Lizzo, and more. In an Instagram post, Nombona shared a photo of the LXVE models sporting her new collection, saying: "We're a movement that celebrates bodies in all shapes and sizes while prioritizing good quality, great functionality, and comfort."
The LVXE shapewear range is available now on the brand’s website.
Actress-Founded Shapewear Brands
LXVE is Dedicated to Revolutionizing the Shapewear Industry
Trend Themes
1. Inclusive Shapewear - The trend towards inclusive shapewear presents opportunities for brands to cater to a wider range of body types and sizes.
2. Celebrity-founded Brands - The rise of celebrity-founded shapewear brands creates new opportunities for influencers and public figures to expand their entrepreneurial reach.
3. Body Positivity Movement - The growing body positivity movement is driving demand for apparel that celebrates diverse body shapes and sizes, creating opportunities for innovative brands.
Industry Implications
1. Fashion - Fashion brands can innovate by creating inclusive shapewear lines that cater to a wider range of body types and sizes.
2. Entertainment - Celebrities and influencers can leverage their platforms to launch shapewear brands and expand their entrepreneurial reach into the fashion industry.
3. E-commerce - The rise of e-commerce has enabled direct-to-consumer shapewear brands to compete with established fashion retailers and disrupt the industry.