NIGO and Virgil Abloh join forces as the iconic Japanese designer extends its expertise alongside Louis Vuitton for the second LV² collection. The two spotlight the first capsule as the influence behind this range and explores British subculture.
Some of the standout items in the collection include the looks of traditional Japanese clothing and the tailored jacket with striped details marked with the iconic monogram by the fashion house. Japanese-influenced details can also be seen across the accessories. This includes the notable furoshiki knot that is seen on the cruiser bag. Many of the pieces are true to Nigo's style and his roots inspired by his upbringing that was heavily molded by Japan and Europe.
Streetwear-Infused Premium Wearbles
NIGO Joins Louis Vuitton on the Second LV² Collection
Trend Themes
1. Streetwear-infused Wearables - The fusion of streetwear aesthetics with tech-infused wearables is an opportunity for wearable companies to tap into a younger, style-conscious demographic.
2. Japanese-inspired Fashion - The rising trend of Japanese-inspired fashion is an opportunity for fashion designers to incorporate traditional Japanese elements into their designs, creating unique and culturally diverse pieces.
3. Capsule Collections - The popularity of capsule collections presents an opportunity for fashion brands to showcase limited edition collections that generate exclusivity and brand loyalty among consumers.
Industry Implications
1. Fashion - The fashion industry can tap into the rising trend of collaborations between designers to create unique and culturally diverse pieces that appeal to a wider audience.
2. Wearable Technology - The fusion of streetwear aesthetics with tech-infused wearables is an opportunity for wearable companies to tap into a younger, style-conscious demographic.
3. Luxury Goods - The popularity of capsule collections presents an opportunity for luxury brands to showcase limited edition collections that generate exclusivity and brand loyalty among consumers.