ROTOL is a contemporary brand based in Japan who recently launched a lookbook of luxury winter wear. The pieces are geared toward a male demographic and the pieces present a juxtaposition between sophisticated sensibilities and modern streetwear.
When creating the design language of its Fall/Winter 2019 offerings, ROTOL focused on a well-curated color palette that mixes warm and cold nuances. Moreover, the clothing is cut in such a way as to maximize the wearer's comfort, placing the focus of the luxury winter wear not only on aesthetics but also on functionality.
ROTOL's Fall/Winter 2019 capsule boasts items like a fuzzy hoodie in beige, a checkered shirt that is defined by burnt orange, yellow, and a tad of blue, and more.
Slick Luxury Winter Wear
ROTOL's Fall/Winter 2019 Collection Takes Stylistic Cues from Streetwear
Trend Themes
1. Luxury Streetwear - Opportunity for high-end brands to incorporate streetwear elements into their designs for a modern take on luxury fashion.
2. Color-mixed Palettes - Chance for brands to experiment with a diverse range of colors that mix both warm and cold hues to create a unique offering.
3. Comfort-focused Design - Space for designers to prioritize both aesthetics and functionality by cutting clothing to maximize the wearer's comfort.
Industry Implications
1. Apparel & Fashion - Opportunity for fashion brands to create weather-appropriate luxury wear that incorporates street style elements.
2. Luxury Goods - Chance for luxury brands to expand their offerings by incorporating streetwear designs into their product line for a fresh perspective.
3. Men's Fashion - Room for designers to create unique winter wear for men that blend sophistication with streetwear sensibilities.