When one thinks of tea, one might be reminded of stout teacups or words like "cozy" and "comforting," but the packaging for luxury teas from KOLLO adopts an entirely different look than most teabags or other conventional methods of selling tea.
KOLLO's assortment is made from a base of classic tea leaves, such as black, green and oolong, which are consciously farmed and cultivated from whole, fresh and single-sources. In order to extract the most flavor from the leaves, KOLLO uses a twenty-four hour, small-batch cold-brewing technique and does not add any preservatives, flavorings or sweeteners to its luxury tea drinks.
In order to showcase just how it sets itself apart as a producer of luxury teas, KOLLO uses simple, elegant and contemporary bottles that remind of the tall, slender containers that wine is typically sold in.
Luxury Tea Bottles
KOLLO's Luxury Teas are Bottled in Tall, Elegant Glasses
Trend Themes
1. Luxury Tea Packaging - Exploring new packaging designs that differentiate luxury teas from conventional teas, such as elegant glass bottles.
2. Cold-brewing Techniques - Utilizing a small-batch cold-brewing technique to extract the most flavor from tea leaves without adding any preservatives or sweeteners.
3. Premium Single-source Tea Leaves - Using consciously farmed and cultivated tea leaves from whole, fresh, and single-sources to create a high-end tea experience.
Industry Implications
1. Beverage Packaging - Innovating luxury tea packaging designs that evoke sophistication and elegance to attract discerning consumers.
2. Beverage Production - Developing and implementing cold-brewing techniques in tea production processes to enhance flavor complexity and quality.
3. Premium Tea Market - Meeting the demand for premium tea experiences by sourcing and marketing single-source tea leaves cultivated through sustainable and ethical practices.