Maserati is a brand synonymous with sports cars, but the Maserati Levante is a luxury SUV that takes the brand in a very unexpected direction. Set to be unveiled to the public at the Geneva Motor show in March, the Maserati Levante is meant to complete the brand's lineup of luxury cars. Packed with all the style and class the brand effortlessly creates with its other vehicles, the Maserati Levante is designed as a sport SUV that's suitable for families.
The luxury SUV market took a tumble in recent years as consumers shifted towards more modest vehicles, but a desire for a more substantial vehicle gave birth to the compact crossover SUV. As new demand is created for the SUV, the Maserati Levante is a luxurious offering for consumers looking for a more everyday option than a sports car.
Family-Friendly Luxury SUVs
The Maserati Levante Luxury SUV will Reveal at the Geneva Motor Show
Trend Themes
1. Luxury Suvs - The Maserati Levante offers a luxurious and family-friendly option in the growing SUV market.
2. Compact Crossover Suvs - The rise in demand for compact crossover SUVs presents an opportunity for innovative, versatile and stylish models.
3. Shift in Consumer Preferences - The shift towards more modest vehicles presents an opportunity for luxury car brands to offer more everyday options without compromising on style.
Industry Implications
1. Automotive Industry - Luxury car brands can capitalize on the growing demand for family-friendly luxury SUVs by offering innovative features and attractive designs.
2. SUV Market - The SUV market is evolving with the rise in demand for compact crossover SUVs, presenting opportunities for brands to introduce disruptive and versatile models.
3. Luxury Car Market - The luxury car market can expand its offerings by catering to the shift in consumer preferences towards more modest and practical vehicles, while still maintaining a touch of luxury and elegance.