Luxury ready-to-wear label 3.Paradis debuts its Fall/Winter 2019 offerings in an appropriately themed lookbook that purposefully exudes nostalgia. Truly testing the obsession of the contemporary consumer with such styled garments, the capsule boasts a range of highly interesting pieces.
For example, the hybrid of the button-up checkered shirt and the grey hoodie is quite experimental, while the trousers that boast octopus tentacles emerging from the leg holes are very creative-chic. Other staples in 3.Paradis' luxury ready-to-wear collection include a money-adorned jacket that displays currencies from around the world, a deconstructed black sweater with green, white and blue hits, as well as a knit sweater that features what-must-be a sun rising from the sea.
The entire luxury ready-to-wear collection is "intended to evoke a sense of sad nostalgia in the wearer."
Nostalgia-Powered Luxury Ready-to-Wear
3.Paradis Tests the Limits of Nostalgia with Fall/Winter 19
Trend Themes
1. Nostalgia-powered Fashion - Opportunity for brands to tap into the emotional connection consumers have with the past and create nostalgic fashion collections.
2. Experimental Hybrid Designs - Designers can explore innovative combinations of different garment styles to create unique and unconventional fashion pieces.
3. Creative-chic Details - There is potential for adding creative and visually striking elements to garments to elevate the overall aesthetic and appeal to fashion-forward consumers.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can embrace nostalgia and experiment with unconventional designs to cater to the growing demand for unique and high-end clothing.
2. Streetwear - Streetwear brands can incorporate hybrid designs and creative-chic details to offer distinctive and fashion-forward options to their target audience.
3. Fashion Photography - Fashion photographers have the opportunity to collaborate with brands that focus on nostalgia-powered fashion to capture and showcase the emotional appeal of these collections.