The luxury Lunar New Year capsules are trickling in as many high-fashion brands work with their inspiration for the Year of the Rabbit. Burberry, for instance, takes the literal route and debuts a captivating selection of garments that feature maximalist patterns of floppy-eared animals. The label fully commits to this inspiration, in fact, and even adds bunny years to the "epochal" Thomas Burberry Monogram (TB). This, as one may imagine, adds a playful twist to the design.
Burberry's 2023 luxury Lunar New Year capsule includes products for men, women, and children. The brand also reworks accessories—the signature Lola bag, for example—through the lens of this inspiration. The fashion house also launches a comprehensive campaign to support this release. The lookbook and video star celebrities like actors Qi Xi, Shi Pengyuan, and sportswoman Zhao Lin.
Luxury Lunar Year Capsules
Burberry Releases a Maximalist Year of the Rabbit Collection
Trend Themes
1. Luxury Lunar New Year Capsules - Brands can capitalize on Lunar New Year to release special collections that cater to the Asian market and celebrate cultural diversity.
2. Maximalist Designs - Maximalism in design can add a playful twist to fashion styles and attract younger generations who are looking for more daring fashion choices.
3. Comprehensive Campaigns - Collaborating with celebrities and launching multimedia campaigns can help luxury brands create buzz around a new collection and reach new audiences.
Industry Implications
1. Fashion - Luxury fashion brands can release Lunar New Year capsules to cater to the Asian market and celebrate cultural diversity.
2. Accessories - Designing accessories like bags, jewelry, and scarves with maximalist patterns can attract younger generations who are looking for bolder fashion choices.
3. Marketing - Luxury brands can collaborate with celebrities and launch multimedia campaigns to create buzz around a new collection and reach new audiences.