We have seen myriads of faux trends for accessories and home furnishing: faux-wood, faux-leather or faux-fur, you name it.
Dutch copywriter Peggy van Neer has not only created a great bed linen design, but also a way of marketing it eco-consciously. She opened the site Snurkbeddengoed ("which means as much as "Cool Snoring Bed Linen"). A significant part (40%) of the sales proceeds of the "Le Clochard" duvet cover goes to a Dutch foundation for the young homeless. It uses the proceeds to fund housing projects which create jobs and education opportunities for the young Dutch homeless.
The duvets are made of 100% soft combed cotton and available in three sizes.
Luxury for the Homeless (UPDATE)
Faux-Cardboard or Clochard Duvet Covers
Trend Themes
1. Eco-conscious Marketing - Opportunity for businesses to market their products in an eco-friendly way, while also supporting social causes.
2. Faux Brands - Faux branding is becoming increasingly popular and offers an opportunity for businesses to market their products in a more sustainable way.
3. Socially Responsible Home Furnishings - Opportunity for businesses to create and market home furnishings that support social causes and make a positive impact in the community.
Industry Implications
1. Home Furnishings - Opportunity for the home furnishings industry to create and market products that are both eco-friendly and socially responsible.
2. Marketing and Advertising - Opportunity for the marketing and advertising industry to develop campaigns that promote eco-consciousness and social responsibility.
3. Social Enterprises - Opportunity for social enterprises to create sustainable business models that support social causes, like funding for housing projects that create jobs and education opportunities for the young homeless.