Virgio, a fashion startup that has a global presence but traces its roots to the city of Bengaluru in the southern Indian state of Karnataka, is preparing to usher in Valentine's Day with the launch of a brand new range of luxury dresses that manage to combine elegant aesthetics and thoughtful details with eco-conscious credentials.
Aptly named 'The Date,' this Valentine's Day-themed collection of luxury dresses make use of pieces that are fully crafted from recycled polyester.
By making use of recycled polyester in its pieces, Virgio is looking to not only prove that elegantly alluring luxury apparel can be crafted sustainably, but also to inspire younger generations of fashion adopters and influencers to adopt a planet-minded approach.
Eco-Friendly Luxury Dresses
Virgio's 'The Date' Collection Uses Recycled Polyester
Trend Themes
1. Sustainable Fashion - Virgio's 'The Date' collection demonstrates the trend of combining elegant design with eco-conscious materials.
2. Recycled Polyester - The use of recycled polyester in Virgio's luxury dresses points to a growing trend in sustainable fabric choices.
3. Fashion Influencer Marketing - Virgio aims to inspire younger fashion adopters and influencers to embrace sustainable fashion through 'The Date' collection.
Industry Implications
1. Fashion - Virgio's eco-friendly luxury dresses are disrupting the fashion industry by highlighting the importance of sustainable practices.
2. Textile - The use of recycled polyester in Virgio's luxury dresses presents new opportunities for sustainable fabric production in the textile industry.
3. Marketing and Advertising - Virgio's 'The Date' collection opens up possibilities for fashion influencer marketing campaigns promoting eco-friendly luxury apparel.