Luxury brand showrooms are always an adventure in design as professionals aim to reflect the ethos of the company while also creating an eye-catching and welcoming space. Most recently, the design studio KOT Architects embarked on the visual aesthetic for the French fashion label Dior. Located in a new building in Tel Aviv, the floor plan includes both the luxury brand showroom and Dior's offices.
KOT Architects embraced a mostly neutral color palette, featuring beige and white colorways, and curved shapes in the interior. This was meant to amplify the coziness of the space. Subtle material contrasts were accented in the space—for example, the concrete floor balances well with plywood furniture pieces like the curved bookcase. As its strategy, KOT Architects approached the space "as a home." The layout even connects an open-plan kitchen to the showroom.
Cozy Luxury Brand Showrooms
KOT Architects Develops a Neutral Palette for Dior's Showroom
Trend Themes
1. Cozy Luxury Showrooms - The trend of designing luxury showrooms with a cozy, home-like aesthetic offers opportunities for architects and designers to incorporate warm colors, curved shapes and subtle material contrasts to produce a more inviting atmosphere.
2. Neutral Color Palettes in Retail Design - Neutral color palettes, especially with beige and white colorways add a trendy and sophisticated appearance to luxury brand showrooms.
3. Home-inspired Design in Commercial Spaces - The trend of designing commercial spaces like a home, with an open-plan kitchen and cozy furniture pieces creates a new opportunity to merge residential and commercial space design.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can benefit from innovative and cozy showroom designs, which create a warm and inviting atmosphere for customers to browse and shop.
2. Interior Design - The interior design industry can benefit by embracing the trend of designing commercial spaces like a home, where the cozy aesthetics of residential homes are incorporated in commercial spaces.
3. Architecture - The architecture industry can benefit from incorporating warm colors, curved shapes, and subtle material contrasts, especially beige and white colorways in designing luxury brand showrooms.