Staying true to the motifs of last year's collaboration, adidas Originals and Alexander Wang join forces once more for a luxury athleisure collection that draws stylistic cues from the 80s era. From the white leggings with built-in socks to the upsidedown logo-accented pullover, the capsule occupies the intersection of comfort and fashion. The offerings are presented with a dynamic lookbook that spotlights the flexibility of the garments.
Luxury athleisure has seen a steady surge in popularity in the last few years as consumers attempt to find a balance between looking good and feeling good. Entering the space of collaboration can prove to be quite beneficial as brands are able to rework their approach and offer something unique and unexpected to their audience.
80s-Inspired Luxury Athleisure
Adidas Originals and Alexander Wang Team Up for a New Collaboration
Trend Themes
1. Luxury Athleisure - The trend of luxury athleisure is growing in popularity, presenting opportunities for unique and unexpected collaborations.
2. 80s-inspired Fashion - Drawing inspiration from the 80s era presents a disruptive innovation opportunity within the luxury athleisure market.
3. Dynamic Lookbooks - Innovative and dynamic lookbooks can be used to showcase the versatility of luxury athleisure collections.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of luxury athleisure by reworking their approach and offering unique collaborations.
2. Sportswear - Sportswear companies can incorporate elements of luxury and fashion into their products, creating a disruptive innovation within the industry.
3. Marketing and Advertising - Innovative and dynamic lookbooks can be used to attract customers to luxury athleisure collections and showcase their versatility.