Lush Cosmetics recently announced that it's saying goodbye to a variety of products in favor of new, invigorating offerings. The brand states "Unfortunately, we have only so much room in our manufacturing facilities and shop shelves for everything. This means we have to make the difficult decision on which well-loved Lush goodies must sashay away to make room for their new friends."
The brand announced its discontinuing Scrub Scrub Scrub and Aurora Borealis for Rub Rub Rub and Magical Crystals, which offer an expert exfoliation with an invigorating scent. Lush is also saying goodbye to the Calavera bath bottom in favor of the new Blue Gardenia and Meluise for a plastic-free way to soak in the tub. Lastly, the Trichomania hair product is making way for the new Coconut Rice Cake Shampoo and the Roots hair treatment.
Eco-Friendly Decadent Bath Products
Lush Debuted a New Range of Personal Care Products
Trend Themes
1. Sustainable Personal Care - Disruptive innovation opportunity: Develop eco-friendly bath products that are not only luxurious but also have minimal environmental impact.
2. Innovative Exfoliation - Disruptive innovation opportunity: Create new exfoliating products with unique ingredients and invigorating scents to enhance the bathing experience.
3. Plastic-free Bathing - Disruptive innovation opportunity: Design alternative bath products that eliminate plastic waste, providing consumers with guilt-free ways to indulge in self-care.
Industry Implications
1. Personal Care - Disruptive innovation opportunity: Explore new formulations and manufacturing processes that prioritize sustainability and eco-consciousness in personal care products.
2. Beauty - Disruptive innovation opportunity: Introduce innovative bath and personal care products that address both functional and aesthetic needs, incorporating sustainable practices.
3. Hair Care - Disruptive innovation opportunity: Develop new, eco-friendly hair care solutions that cater to consumer demands for sustainable, high-performing products.