Lumineux Oral Essentials was founded by Kourosh Maddahi, DDS, a Beverly Hills cosmetic dentist who created a non-toxic and naturally-derived whitening kit that's comprised of toothpaste, mouthwashes, and whitening strips for a brighter smile.
The products were designed to work with your body's natural bacteria while still eliminating toxic properties. It boasts a plant and mineral-rich formula such as 'Dead Sea Salt' -- an ingredient that sets them apart from other brands -- Aloe Verga which is rich in vitamins and antioxidants, Coconut Oil to naturally whiten your teeth without damaging the enamel, and essential oils for a refreshing and invigorating scent.
Consumers can buy the whitening kits online and at select retailers for $45 USD.
Naturally Derived Whitening Kits
Lumineux Oral Essentials' Whitening Kits are Non-Toxic
Trend Themes
1. Naturally-derived Whitening Kits - Disruptive innovation opportunity: Develop naturally-derived whitening kits that work with the body's natural bacteria and contain plant and mineral-rich formulas to eliminate toxic properties.
2. Non-toxic Oral Care Products - Disruptive innovation opportunity: Create non-toxic oral care products, such as toothpaste, mouthwashes, and whitening strips, that incorporate ingredients like 'Dead Sea Salt,' Aloe Vera, Coconut Oil, and essential oils for a safer and more effective oral hygiene experience.
3. Plant-based Teeth Whitening - Disruptive innovation opportunity: Design teeth whitening products that utilize plant-based ingredients, like Coconut Oil and essential oils, to naturally whiten teeth without damaging the enamel or using harmful chemicals.
Industry Implications
1. Oral Care - Disruptive innovation opportunity: Pioneer the development of non-toxic and naturally-derived oral care products, including toothpaste, mouthwashes, and whitening kits, that prioritize the use of plant and mineral-based ingredients.
2. Cosmetic Dentistry - Disruptive innovation opportunity: Introduce innovative and non-toxic whitening products and kits into the cosmetic dentistry market, offering consumers a safer and more natural option for achieving a brighter smile.
3. Natural Wellness - Disruptive innovation opportunity: Tap into the natural wellness industry by creating plant-based and non-toxic oral care solutions that align with the growing consumer demand for eco-friendly and healthier alternatives.