The Lululemon ‘Throwback’ collection revives some of the brand’s most popular activewear items. The items include the ‘Throwback Astro Pant,’ ‘Throwback Shape Jacket,’ ‘Throwback Inspire Crop,’ and ‘Throwback Still Pant,’ all slated for release across four drops throughout the summer months.
The ‘Throwback Astro Pant’ is offered in four colorways: ‘Graphite Grey/Black,’ ‘Butternut Brown/Deep Artifact,’ and two more earthy options. The pants are made of super soft fabric and include pockets for safekeeping, while the ‘Throwback Shape Jacket’ uses Lycra fabric for stretchiness. 'Inspire Crop Leggings' use mesh panels to eliminate sweat and also come with pockets. The 'Still Pant' is a relaxed fit yoga pant that also arrives in multiple colors.
The ‘Throwback’ collection will see the ‘Astro Pant’ release on May 26, with the other garments arriving one at a time over the months of June, July, and August.
Nostalgia-Inducing Activewear
The Lululemon 'Throwback' Collection Revisits Its Popular Styles
Trend Themes
1. Nostalgia-inspired Activewear - The reemergence of popular styles from the past creates opportunities for brands to tap into consumers' desire for nostalgia and bring back successful products.
2. Multi-seasonal Activewear - Brands can innovate by creating activewear collections that cater to multiple seasons and offer options for different weather conditions.
3. Sustainable Activewear - Innovative materials and production methods can be used to create activewear that is environmentally friendly, addressing consumers' concerns about sustainability.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can benefit from the revival of popular past styles and the creation of multi-seasonal and sustainable options.
2. E-commerce - The growth of e-commerce offers opportunities for brands to reach a wider audience with their activewear collections and cater to the needs of consumers who shop online.
3. Sustainable Fashion - Sustainability is a growing trend in the fashion industry, and activewear brands can use innovative materials and production methods to create sustainable options for consumers concerned about the environment.