Social media star and fashion entrepreneur Luka Sabbat stars in Numéro Homme's 'Nuit Americaine' editorial. Sabbat is lensed alongside co-stars Eli Epperson and Gabriel-Kane Day-Lewis and is styled by Jean Michel Cierc.
Sporting a number of effortlessly cool wardrobe picks, Nuit Americaine's models spend a night out in Los Angeles and pose on the street, on the beach, and in the midst of the city's local diners and other establishments.
Photographer Alex Antitch captures the editorial which boasts a gritty, and candid overall aesthetic. The series exudes a carefree and rebellious air, and its wardrobe is subtly vintage in its inspiration, with a nod to both 70s as seen with its faux fur outerwear, layered knits, and mismatched suiting.
Candid Youth Editorials
Numéro Homme's Nuit Americaine Series Features Luka Sabbat
Trend Themes
1. Street Fashion Editorials - Opportunity for disruptive innovation in creating street-style fashion editorials that capture the gritty and rebellious aesthetic of urban environments.
2. Vintage-inspired Wardrobe - Opportunity for disruptive innovation in designing and creating wardrobe pieces that blend modern fashion with subtle vintage inspirations.
3. Social Media Influencer Marketing - Opportunity for disruptive innovation in leveraging social media stars and influencers to promote fashion editorials and brands.
Industry Implications
1. Fashion Photography - Opportunity for disruptive innovation in fashion photography techniques to capture candid and gritty aesthetics, as seen in the Nuit Americaine series.
2. Streetwear Fashion - Opportunity for disruptive innovation in the streetwear fashion industry by creating wardrobe pieces that reflect the cool and rebellious vibe showcased in the editorial.
3. Digital Marketing and Advertising - Opportunity for disruptive innovation in leveraging social media influencers, like Luka Sabbat, for marketing and advertising campaigns in the fashion industry.