The Lucozade Energy Apple Blast drink has been introduced by the brand into its permanent lineup of flavor options to offer consumers a delicious way to help up their energy levels. The drink flavor was introduced by the brand as part of a partnership with the Lara Croft franchise to celebrate the new Shadow of the Tomb Raider game in August of last year. The overwhelming response to the flavor was enough to encourage the brand to enter it into the core lineup to offer consumers a simple yet satisfying flavor profile when looking to up their energy.
The Lucozade Energy Apple Blast drink is available now in two serving size options and will be supported by a new marketing campaign that will roll out later this year.
Fruity Glucose-Packed Beverages
The Lucozade Energy Apple Blast Drink Comes in Two Size Options
Trend Themes
1. Fruit-flavored Energy Drinks - Disruptive innovation opportunities exist in creating new and unique fruit flavors in the energy drink market.
2. Branded Partnerships - Opportunities arise in forming partnerships with popular franchises to create limited edition flavors and boost brand awareness.
3. Expanded Marketing Campaigns - Innovative marketing strategies can be developed to promote new flavor options and drive consumer interest.
Industry Implications
1. Beverage - The beverage industry can explore the creation of energy drinks with innovative and appealing flavor profiles.
2. Gaming - Gaming companies can collaborate with beverage brands to create themed flavors that cater to the interests of gamers.
3. Advertising & Marketing - Advertising and marketing agencies can help beverage companies design and execute creative campaigns to promote new drink flavors.