One of the most iconic trends for spring is florals because of their connection to the natural world and the Luana Teifke by Zee Nunes for Vogue Brasil May 2013 spread takes this notion to another level by utilizing several clashing patterns for an edgy yet chic atmosphere.
Evoking old school glamour while on vacation, Teifke is seen in sumptuous gowns and with maids that help her put on jackets and carry bags. The clothing itself is cut in a very 60s style with synching at the knee and billowing at the ankle. The editorial switches from black and white to color in a few different spots, which makes one correlate the 'then and now' aesthetic that Nunes was no doubt going for.
Fabulously Floral Editorials
Luana Teifke by Zee Nunes for Vogue Brasil May 2013 is Retro and Chic
Trend Themes
1. Floral Fashion Trend - New opportunities for disruptive innovation lie in exploring unique and creative ways to incorporate clashing floral patterns into fashion designs.
2. Retro Glamour Trend - Disruptive innovation can be found in reviving old school glamor through modern fashion editorials, creating a nostalgic yet contemporary atmosphere.
3. Colorful Editorials Trend - There is a disruptive innovation opportunity in creating visually striking editorials that seamlessly transition between black and white and color, evoking a 'then and now' aesthetic.
Industry Implications
1. Fashion - The fashion industry can capitalize on the floral fashion trend by introducing innovative designs that incorporate clashing floral patterns.
2. Photography - Photography industry can explore the retro glamour trend to create visually captivating editorials that revive the charm of old school glamour.
3. Magazine Publishing - Magazine publishers can tap into the colorful editorials trend to create engaging and visually dynamic content that captures the attention of readers.