The LRG Holiday 2010 lookbook escapes into the icy mountains, showcasing awesome winter looks and some snowy adventures.
Up on the mountain tops, the LRG models go skiing, snow mobiling and hike through thigh-deep snow. Of course, LRG brings out the latest holiday gear for men. The lookbook shows a range of lumberjack plaids, dark fitted denims and warm fleecy shirts to keep it hip and warm on the slopes.
Implications - My favorite aspect about this winter wonderland lookbook is the fact that it proves that functional apparel can still look highly fashionable. There's really no need to sacrifice one for the other and I'm glad someone has come along to amalgamate the two things so well.
Winter Escapade Shoots
Escape into the Mountains with the LRG Holiday 2010 Lookbook
Trend Themes
1. Functional Fashion - The trend of combining functional apparel with high fashion creates opportunities for innovative designs.
2. Winter Adventure - The trend of showcasing winter adventures in lookbooks highlights opportunities for outdoor gear and travel industries.
3. Lumberjack Plaids - The trend of featuring lumberjack plaids in winter fashion opens up opportunities for clothing companies to embrace rustic aesthetics.
Industry Implications
1. Apparel - The apparel industry can tap into the trend of functional fashion by creating stylish yet functional winter clothing.
2. Outdoor Gear - The outdoor gear industry can leverage the trend of winter adventures to market and develop innovative cold weather equipment.
3. Travel - The travel industry can capitalize on the trend of showcasing winter adventures by promoting winter destinations and experiences.