The pandemic has given brands the opportunity to flex their creative muscle when it comes to connecting and engaging consumers, and Lowe's curbside Halloween is a perfect example of just that. With festivities and large gatherings cancelled, Lowe's Halloween experience presents a responsible and family friendly alternative to trick-or-treating.
The brand is inviting guests to reserve spots for a curbside event, in which a group pumpkin carving will be taking place.
In a statement, Lowe's evp Joe McFarland said "While the pandemic has changed many elements of everyday life, the tradition of trick-or-treating doesn’t have to be one of them". Pumpkins are being provided, and costumes encouraged but not required. The event is taking place at 1,700 stores country-wide.
Curbside Halloween Experiences
Lowe's Curbside Halloween Presents Family Friendly Fun
Trend Themes
1. Curbside Halloween Experiences - Brands can provide more curbside interactive experiences for holidays and events.
2. Family Friendly Halloween Alternatives - Businesses can cater to family friendly and socially responsible holiday experiences.
3. Creativity in Event Planning - Innovative companies can generate creative event ideas to engage customers during a pandemic.
Industry Implications
1. Retail Industries - Retail industries can use curbside experiences to promote sales and build community engagement.
2. Event Planning Industries - Event planning industries can provide unique and special events while enforcing safety and social responsibility.
3. Hospitality Industries - Hospitality industries can create interactive and different events for consumers in order to maintain sales during a pandemic.