Streetwear giant OFF-WHITE recently introduced its new Low 3.0 sneaker silhouette for Spring/Summer 2018. The sneakers are the ultimate attention-grabbing footwear model, constructed with a blend of premium leather and canvas materials across its uppers. There are additional OFF-WHITE iconic zip-tie detailing in a bright orange color, along with Virgil Abloh's typographic details.
The new Low 3.0 sneakers offer four colorways in total -- there is a black colorway with tonal black laces as well, a deep orange option with contrasting white laces, white canvas with green laces, and a brown colorway with tan laces. The bright orange details are seen across the toe cap, tongue and through the zip tie accents. The Low 3.0s are now available for purchase online at select retailers including What Drops Now starting at the price of $519 USD.
Typographic Spring Sneakers
OFF-WHITE Drops The New Low 3.0 Silhouette for SS18
Trend Themes
1. Streetwear Footwear - Disruptive innovation opportunity: Create a sustainable sneaker line using eco-friendly materials and innovative design.
2. Iconic Branding - Disruptive innovation opportunity: Develop a platform that allows individuals to customize their sneakers with personalized typographic details.
3. Premium Sneaker Materials - Disruptive innovation opportunity: Create a line of luxury sneakers using unconventional materials such as metal, wood or sustainable textiles.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate augmented reality into the shopping experience, allowing customers to virtually try on the sneakers before purchasing.
2. Retail - Disruptive innovation opportunity: Implement blockchain technology for transparent and secure supply chain management of sneaker production.
3. Design - Disruptive innovation opportunity: Develop a 3D-printing platform that enables customers to design and print their own custom sneakers at home.