LoveShackFancy, a womenswear brand known for vintage-inspired clothing, has expanded its portfolio to include activewear. Nine pieces, including sports bras, leggings, biker shorts, tanks, athletic dresses, and a skirt, are included in the debut collection and come in three prints: a pink floral, a blue hibiscus pattern, and a neutral floral pattern. The breathable, lightweight activewear garments are constructed from a fabric that is a blend of 72% nylon and 28% spandex for added comfort and stability during high-intensity activities. The collection also adds the waffle-knitted ‘Henleys’ and a set of joggers for a more loungewear-style approach.
The LoveShackFancy activewear collection officially launches on January 10 in all patterns, sizes XXS to XXL, and a price range of $115-$195 USD. The collection will be available in all 10 of the brand’s retail stores as well as online at its website.
Floral Activewear Capsules
LoveShackFancy Launches its Debut Activewear Collection in Three Styles
Trend Themes
1. Vintage-inspired Activewear - Opportunity to innovate in the activewear industry by creating designs that merge vintage and contemporary elements.
2. Floral Prints in Activewear - Opportunity to innovate in the fashion industry by incorporating floral patterns in activewear collections.
3. Loungewear-style Activewear - Opportunity to innovate in the activewear industry by creating multifunctional activewear garments that can be worn for both workouts and leisure.
Industry Implications
1. Fashion - Incorporating floral prints in activewear collections could be disruptive in the fashion industry as it offers a new aesthetic for activewear.
2. Activewear - Creating multifunctional activewear garments that can be worn for both workouts and leisure could be disruptive in the activewear industry as it provides versatility and convenience for consumers.
3. Retail - Offering a vintage-inspired activewear collection could be disruptive in the retail industry as it attracts consumers who are looking for unique and distinctive styles.