In honor of Pride Month, Vermont’s Shacksbury Cider has teamed up with the queer-owned vermouth producer Butch Judy, to create a special new drink called 'Lover Boi.' Not only is the botanical-infused cider a delicious drink for summer, but the collaboration helps to celebrate the LGBTQ community.
Lover Boi is a special Pride Month project created by Shacksbury cidery and Butch Judy’s. The drink starts with one of Shacksbury's barrel-aged ciders and combines it with vermouth and botanicals to create a complex floral treat. In terms of taste, the cidery explains that there are "notes of rye whiskey combine with hibiscus, mace, and pink peppercorn."
Beyond taste, one of the best parts about Lover Boi is the can design by Kia LaBeija of the legendary House of LaBeija. The House of LaBeija was at the center of New York City's 70s drag scene and an important piece of history for the LGBTQ community.
Pride Month Botanical Ciders
Shacksbury Cider's New 'Lover Boi' Cider Marks Pride Month
Trend Themes
1. Pride-themed Collaborations - Businesses can create special products or services in collaboration with LGBTQ+ owned or affiliated brands to celebrate Pride and increase inclusion.
2. Botanical-infused Drinks - The use of botanicals in alcoholic beverages can offer unique and complex flavor profiles, catering to customers looking for new taste experiences.
3. Artistic Collaborations - Collaborations with local LGBTQ+ artists can offer a unique and meaningful touch to products and services, while supporting and celebrating the LGBTQ+ community.
Industry Implications
1. Alcoholic Beverages - Alcohol brands can create Pride-themed beverages or team up with LGBTQ+ partnerships to honor the community while offering unique flavor experiences.
2. Art and Design - The inclusion of local LGBTQ+ artists who can create unique designs and touchpoints for products can make them more appealing and meaningful to customers.
3. Hospitality - Hospitality businesses can offer special, Pride-themed experiences or services collaboratively with LGBTQ+ partners to provide unique and welcoming experiences for their guests.