According to a recent study, almost 20% of Canadian women have to make the choice between whether to buy an essential grocery item or period products. In addition, a recent poll commissioned by the LOVE YOU by the Shoppers Drug Mart™ program found that 14% of Canadian women have been forced to use unhygienic alternatives to period products like socks, rags, or old t-shirts.
In an effort to combat this sad reality, the Love You by Shoppers Drug Mart Program is fighting "period poverty" by raising awareness while inspiring action. The program encourages Canadians to donate period products or make a donation and to kick off the event, U by Kotex will be donating up to 50,000 boxes of period products to Food Banks Canada.
Period-Poverty Awareness Campaigns
The Love You by Shoppers Drug Mart Program Supports Women
Trend Themes
1. Period Poverty - Disruptive innovation opportunity: Develop affordable and sustainable period products to combat period poverty.
2. Awareness Campaigns - Disruptive innovation opportunity: Create digital platforms or apps to raise awareness and engage communities in addressing period poverty.
3. Collaborative Initiatives - Disruptive innovation opportunity: Establish partnerships between businesses, non-profits, and government organizations to collectively address period poverty.
Industry Implications
1. Feminine Hygiene Products - Disruptive innovation opportunity: Develop innovative, eco-friendly, and affordable period product solutions to tackle period poverty.
2. Digital Marketing - Disruptive innovation opportunity: Utilize digital platforms and targeted marketing strategies to amplify period poverty awareness campaigns and drive action.
3. Non-profit and Social Service Organizations - Disruptive innovation opportunity: Leverage technology and data-driven approaches to efficiently distribute period products and support women affected by period poverty.