Flying with a significant other has just gotten a little cozier thanks to Virgin Atlantic's new 'Love Suite' seating, which is enabling couples to cuddle while traveling to and from select destinations.
The seats are situated in the middle aisle of the plane and offer a larger space for couples to relax. While not entirely private, the 'suites' are two seats that can transform into beds. In addition to the couple-specific seating, the airline is also offering two new seat classes dubbed the 'Solo Freedom' and the 'Solo Corner.' These seat options are available for those traveling from Manchester to New York, Boston, San Francisco and Barbados.
This promotion begins in March of this year.
Couple-Specific Airplane Seating
Virgin Atlantic's 'Love Suites' Let Couples Cuddle Aboard
Trend Themes
1. Couple-specific Airplane Seating - Designing flight seats for couples instead of individuals suggest opportunities in niche customer marketing.
2. Luxury Air Travel - Investing in comfort and luxury services can differentiate airline companies and boost their brand image.
3. In-flight Experience Innovation - Experimenting with in-flight experience with features such as the 'Love Suites' can lead to a strategic advantage for airlines.
Industry Implications
1. Airline - Companies in the airline industry could benefit from introducing customized seating and luxury features to attract potential customers.
2. Tourism - Innovations in air travel trends can have a positive impact on the tourism industry by providing unique experiences to travelers.
3. Hospitality - Enriching the flight experience can make airline companies resemble hospitality businesses as passengers seek comfort, privacy, and relaxation during their journies.