PrettyLittleThing, the UK-based fashion retailer targetting Gen Z and Millennial women, recently launched the 'Lounge Fest' collection "for the ultimate at-home festival vibes." The series includes everything needed to recreate your favorite festival outfits from home, including tie-dye corduroys, graphic tee’s, and denim cut-off shorts. The collection also includes a branded festival Spotify playlist and various cocktail recipes to have festival fun at home.
The PrettyLittleThing's Lounge Fest series includes the Pink Oversized Tie Dye Hoodie, the Plus Chocolate Tie Dye Tokyo Long Sleeve T-Shirt, the Lilac Fluffy Dome Slippers, the Petite Lilac Acid Wash Cropped Sweater, and the Light Blue Tie Dye Bucket Hat. The PrettyLittleThing's Lounge Fest collection ranges from as low as $5 to $36, in sizes 00-26. Consumers can shop the entire collection online.
Festival-Themed Loungewear
PrettyLittleThing Launched the ‘Lounge Fest’ Collection with a Playlist
Trend Themes
1. At-home Festival Wear - The rise of virtual concerts and events presents an opportunity for retailers to create festival-inspired clothing lines tailored for consumers to wear while experiencing these events at home.
2. DIY Fashion - DIY fashion trends continue to be popular among Gen Z and Millennial consumers, meaning there is a potential growth opportunity for retailers offering items that have a personal, unique touch.
3. Remote Party Essentials - New trends in remote working and virtual events present a growth opportunity for retailers selling items that consumers can use to enhance their at-home party experiences.
Industry Implications
1. Fashion Retail - Fashion retailers have the potential to innovate by creating virtual festival wear collections that tap into the trend of virtual music festivals.
2. DIY Crafting - Companies that specialize in DIY crafting supplies can create marketing campaigns targeting younger consumers interested in expressing their creativity through their personal style.
3. Beverage Industry - Companies in the beverage industry can target consumers seeking a complete at-home festival experience by offering products like cocktail kits that recreate the feeling of enjoying drinks with friends at a festival.