This new Louis Vuitton sneaker comes in three colorways as part of the fashion house's California spring/summer 2013 collection.
Traditionally known for more upscale, luxury items, Louis Vuitton takes its cue from the influx of street wear and sneaker fashions currently influencing designers. Instead of classy dress shoes, the French design house opted to create these shoes and appeal to a younger demographic.
The Louis Vuitton sneaker comes in three distinct colorways, each featuring their own set of fabrics. The all white Louis Vuitton sneaker features two white leather looks. The black colorway features dark dyed leather with a dark denim accent. Lastly, the royal blue colorway features python suede with white buttons.
The python suede falls more in line with Louis Vuitton's sensibilities than the other two colorways in terms of prestige and uniqueness.
Python Patterned Luxury Sneakers
The Louis Vuitton Sneaker us the French House's Take on Cali Swag
Trend Themes
1. Luxury Streetwear - The rise of streetwear fashion is creating opportunities for luxury brands to expand into this market by creating hybrid luxury streetwear items.
2. Material Mashup - Designers are experimenting with blending different materials to create unique looks and added value to their products.
3. Exotic Leather - Exotic leathers such as python and crocodile are becoming more popular in designer fashion, presenting an opportunity for brands to experiment with these materials.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can take advantage of the growing interest in streetwear fashion by creating hybrid items that appeal to a younger demographic.
2. Footwear - Footwear brands can explore using different materials beyond traditional leather and fabric to create unique and high-value products.
3. Leather Goods - The use of exotic leathers in designer fashion offers opportunities for leather goods brands to incorporate these materials in their products.