The Louis Vuitton Men collection designed for the Spring/Summer 2021 season is showcased in a campaign led by rapper 21 Savage. The collection is full of vibrant colors that is meant to represent the different times of the day starting from dawn to dusk.
The palette that nods to sunrises include the pastel tonal suits, the playful Hawaiian shorts and shirts, the lightweight Japanese denim, and the monogram cotton materials that are detailed with watercolor accents . Through this, there is also a navy tonal scheme that makes its way onto the indigo pajamas and the saxe blue short suits. The capsule is rounded out with some accessories including backpacks, tote bags, masks, silk bandanas, and more.
Rapper-Showcased Luxe Seasonal Menswear
The Louis Vuitton Men SS21 Capsule is Modeled by 21 Savage
Trend Themes
1. Luxe Menswear Capsules - Fashion brands can create seasonal capsule collections that cater to men with vibrant colors and playful patterns, while showcasing them with disruptive partnerships.
2. Rapper-focused Campaigns - Brands can collaborate with popular rappers to showcase their menswear collections and make them more appealing to younger audiences.
3. Playful Color Palettes - Brands can create men's collections with vibrant color schemes that represent different times of the day and embrace the trend of playful dressing.
Industry Implications
1. Fashion - Fashion companies can expand their men's fashion line by creating seasonal collections that cater to the latest trends and partnering with influential figures to promote them.
2. Music - Music companies can collaborate with fashion brands to showcase their artists in new and innovative ways, while promoting fashion and music together.
3. Accessories - Accessory companies can expand their offerings to include backpacks, tote bags, masks, silk bandanas, and more to capitalize on the trend of accessorizing in the modern age.