The Louis Vuitton Iconoclasts series consists of baggage and luggage collections designed by six world-renowned artists and designers -- Frank Gehry, Karl Lagerfeld, Marc Newson, Rei Kawakubo, Christian Louboutin and Cindy Sherman -- each of whom were challenged to reinterpret the famous LV monogram icon in their creations. Each of the artists was commissioned to create unique bags and luggage pieces in their own style while not compromising on Louis Vuitton's standards of luxurious excellence.
The Louis Vuitton iconoclasts series was conceived to mark the 160th anniversary of the founding of the venerable French luxury fashion house.
"The monogram is the timeless icon of the Maison Louis Vuitton," said Louis Vuitton's executive vice president Delphine Arnault. "It was only natural that we should pay homage to it." The six creative giants who partook in the project did just that with their tasteful interpretations of the LV logo.
Iconic Luggage Rebranding
The Louis Vuitton Iconoclasts Series Was Designed by Renowned Artists
Trend Themes
1. Artistic Collaborations - The Louis Vuitton Iconoclasts series showcases the trend of luxury brands collaborating with renowned artists to create unique and innovative designs.
2. Reinterpreting Icons - The LV monogram icon being reinterpreted by six different artists in the Louis Vuitton Iconoclasts series demonstrates the trend of iconic brands reinventing their symbols to appeal to modern consumers.
3. Personalized Luxury - The individual styles of each artist in the Louis Vuitton Iconoclasts series represent the trend of luxury brands offering personalized and exclusive products to cater to customers' unique tastes and preferences.
Industry Implications
1. Luxury Fashion - The Louis Vuitton Iconoclasts series presents disruptive innovation opportunities in the luxury fashion industry by combining high-end craftsmanship with artistic collaborations to create one-of-a-kind products.
2. Art and Design - The collaboration between Louis Vuitton and renowned artists in the Iconoclasts series highlights the potential for disruptive innovation in the art and design industry by merging traditional and contemporary elements to create visually captivating pieces.
3. Customization and Personalization - The personalized approach of the Louis Vuitton Iconoclasts series opens up disruptive innovation opportunities in the customization and personalization industry, allowing customers to have unique and tailor-made luxury products.