Although the reality of traveling by train in the Victorian era was probably a lot tougher, the Louis Vuitton Fall 2012 campaign hones in on its luxurious and romantic quality. A stunning ad campaign to say the least, it revolves around the $8 million, custom-made train that was commissioned by Marc Jacobs for the Louis Vuitton Fall 2012 runway show. No easy feat, it was deconstructed, shipped to the New York studio and rebuilt for this memorable photoshoot. Jacobs says, "We wanted to continue the journey we started with the fashion show--the glamour of travel and the romance of going somewhere,"
The Louis Vuitton Fall 2012 campaign was lensed by photographer Steven Meisel. The ladylike clothing and accessories are beautifully complemented by the opulent backdrop of the locomotive.
Victorian-Like Traveling Ads
The Louis Vuitton Fall 2012 Campaign is Glamorous and Romantic
Trend Themes
1. Luxury Travel - The Victorian-inspired Louis Vuitton Fall 2012 campaign highlights the trend of luxury travel, presenting disruptive innovation opportunities for high-end travel experiences and services.
2. Romantic Advertising - The romantic and glamorous aesthetic of the Louis Vuitton Fall 2012 campaign showcases the trend of romantic advertising, creating disruptive innovation opportunities for brands to create emotional connections with consumers through visually captivating campaigns.
3. Fashion-transport Fusion - The fusion of fashion and transport in the Louis Vuitton Fall 2012 campaign represents a trend of integrating fashion and transportation industries, offering disruptive innovation opportunities for collaborations between fashion brands and transportation companies to create unique and memorable experiences for consumers.
Industry Implications
1. Luxury Fashion - The Louis Vuitton Fall 2012 campaign showcases disruptive innovation opportunities within the luxury fashion industry, such as creating immersive and experiential marketing campaigns that transport consumers into a fantasy world of luxury travel.
2. Advertising - The Louis Vuitton Fall 2012 campaign presents disruptive innovation opportunities within the advertising industry, encouraging brands to adopt romantic and visually striking aesthetics to captivate audiences and evoke emotional responses.
3. Transportation - The fusion of fashion and transport in the Louis Vuitton Fall 2012 campaign opens up disruptive innovation opportunities within the transportation industry, inspiring companies to collaborate with fashion brands to create unique and visually appealing travel experiences for passengers.