We have always had Wallpaper guides and the Lonely Planet, but now Louis Vuitton has provided their own guide on how to travel Europe. This guide is currently quite rare as Colette seem to be the only stores to carry the guide online. Last year Louis Vuitton had used sun yellow for thecover, but this year they seem to be going with LV's traditional color brown. The price is 69 euros.
Implications - With a combination of hotel listings, cuisine selections, interior design monuments, great clubs and happening bars, for $69 this Louis Vuitton travel guide is well worth the money -- especially for the fashion-conscious individuals.
Louis Vuitton Travel Guides
City Guide 2007 for All Those Wanting to Travel the LV Way
Trend Themes
1. Luxury Travel Guides - Creating a market for high-end travel guides with curated lists of recommendations for hotels, food, and entertainment.
2. Brand-specific Guides - Establishing brand-specific travel guides that cater to the values and aesthetic of the brand while also providing useful travel information.
3. Fashion-forward Travel Guides - Incorporating fashion and style recommendations in travel guides as a way to appeal to fashion-conscious travelers.
Industry Implications
1. Luxury Goods - Expanding the service offering of luxury brands to include travel guides as a way to attract high-end consumers.
2. Hospitality & Tourism - Partnering with luxury brands to provide curated recommendations of hotels, restaurants, and nightlife to appeal to fashion-conscious travelers.
3. Publishing - Creating and marketing brand-specific travel guides as a way to diversify revenue streams and attract a new audience.