Chicago-based artist Louis de Guzman has teamed up with the Chicago Cubs to create a new apparel capsule and corresponding sculpture, which has been installed inside the Wrigley Field shop.
The new sculpture has been named 'COHERE,' and it's a five-foot-tall, 700-pound bronze sculpture of the iconic Cubs bear logo. However, the logo has been reimagined by Guzman through his signature aesthetic. In addition, Guzman has released a collection of 150 hand-painted resin sculptures, all of which replicate the design of the COHERE statue but in miniature. What's more, Guzman teamed up with Mitchell and Ness to release a matching COHERE t-shirt and hoodie capsule.
According to Guzman, the project was "intimate and surreal" and an experience that was amazing to share "with friends and family at the historic stadium."
Artist-Designed Sports Statues
Louis De Guzman Created a Unique 'COHERE' Statue for the Cubs
Trend Themes
1. Artist-designed Sports Merchandise - The collaboration between Louis de Guzman and the Chicago Cubs exemplifies the potential for artists and sports teams to create unique and highly-desirable merchandising opportunities.
2. Signature Aesthetic Sculptures - Guzman's signature aesthetic that reimagines the Cubs bear logo in the COHERE statue demonstrates a trend towards notable designers partnering with established brands to create unique branding opportunities.
3. Limited-edition Resin Collectibles - Guzman's collection of 150 hand-painted resin sculptures replicating the COHERE statue's design creates a trend towards limited-edition items that appeal to collectors and fans alike.
Industry Implications
1. Sports Merchandise - Custom-designed, limited-edition sports merchandise allows sports teams to connect with fans at a deeper level and create new revenue streams.
2. Fine Arts - Collaborations between fine artists and corporations provide special opportunities for artists and brands to create unique, customized items.
3. Collectibles - Limited-edition collectibles that appeal to fans and collectors alike continue to be highly sought after and can create new revenue streams for companies.