People in India and China have been eating lotus seeds as a superfood for centuries and now, Guruji is introducing lotus seed snacks to the UK in the form of a sustainable, 100% natural snack. The puffs are sustainably harvested from the root of the lotus flower and no extra water is needed to produce the flavorful snacks—Guruji calls popped lotus seeds a "criminally underused ingredient."
The nutritious lotus seeds have the potential to be paired with both sweet and savory flavors and Guruji does just this by creating varieties like Smoky Thai with lime, Lightly Salted, Cheesy Vegan, flavored by nutritional yeast, and Salt & Cacao. The minimally processed, allergy-friendly superfood snacks are free from artificial ingredients, gluten, dairy, MSG and nuts, and serve as a source of plant-based protein.
Popped Lotus Seed Snacks
Guruji Makes Flavorful Alternatives to Popcorn and Crisps
Trend Themes
1. Lotus Seed Snacks - The introduction of lotus seed snacks as a sustainable, 100% natural alternative to popcorn and crisps presents an opportunity for disruptive innovation in the snack industry.
2. Flavorful Alternatives - Creating new flavor varieties like Smoky Thai with lime, Lightly Salted, Cheesy Vegan, and Salt & Cacao for lotus seed snacks opens up disruptive innovation opportunities in the flavoring industry.
3. Superfood Snacks - Promoting lotus seed snacks as a minimally processed, allergy-friendly source of plant-based protein can drive disruptive innovation in the superfood snack market.
Industry Implications
1. Snack Industry - The introduction of lotus seed snacks as a sustainable and natural alternative to traditional popcorn and crisps presents a disruptive innovation opportunity for companies in the snack industry.
2. Flavoring Industry - Creating new flavor varieties for lotus seed snacks, such as Smoky Thai with lime, Lightly Salted, Cheesy Vegan, and Salt & Cacao, offers a disruptive innovation opportunity for the flavoring industry.
3. Superfood Snack Market - Positioning lotus seed snacks as minimally processed, allergy-friendly superfood snacks with plant-based protein potential can disrupt the superfood snack market.