The newly released wings+horns Spring/Summer 2018 collection entitled the 'Lost Coast' masters the idea of minimalism. Using high-quality fabrics from Japan, the menswear series crafts a classic silhouettes such as the bomber and button down short-sleeve shirts. One of the influences of the series is the Pacific Northwest, as it draws upon its balanced, quiet nature. The influence can be noticed in the details of several pieces from the Lost Coast collection -- such as the leafy patterns on the button-up shirts and the bomber jacket.
Another notable inspiration is from the military, which can be noted again through the use of camo-like leaf patterns, structured jackets and temperature-appropriate fabrics. The unique use of temperate-balanced fabrics eases the transition into the warmer spring weather.
Modern Militaristic Menswear
The wings+horns SS18 Collection 'Lost Coast' Cultivates Minimalism
Trend Themes
1. Minimalist Menswear - Disruptive innovation opportunities lie in creating minimalist menswear collections that focus on high-quality fabrics and classic silhouettes.
2. Nature-inspired Patterns - There is potential for disruptive innovation in incorporating nature-inspired patterns, such as leafy designs, into menswear collections.
3. Militaristic Influence - Opportunities for disruptive innovation exist in designing menswear collections that draw inspiration from military aesthetics, including camo-like patterns and structured jackets.
Industry Implications
1. Fashion - The fashion industry can benefit from designing and manufacturing minimalist menswear collections with high-quality fabrics and nature-inspired patterns.
2. Textiles - Disruptive innovation opportunities exist in the textiles industry by creating environmentally-friendly fabrics that mimic nature-inspired patterns.
3. Outdoor Gear - The outdoor gear industry can explore disruptive innovation by incorporating militaristic elements into their products, such as camo-like patterns and temperature-appropriate fabrics.